4 Reasons Your Website Sucks
4 Reasons Your Website Sucks
I know, you've been working really hard on your website. You've madesure that every pixel is perfect, every menu margin magnificent, andevery title titanic. Unfortunately, it's entirely too easy to make abeautiful website that, well, sucks.
Here are four ways things can go horribly, terribly wrong:
1-Your website isn't findable. Some of the biggest companies in the worldhave websites that aren't well optimized and they still get found. Unfortunately for the rest of us, that isn't an option. This isespecially a problem for gorgeous sites that are all flash and only haveone page for Google or Bing to index, but many new websites don'toptimize page titles or URLs—key places for telling search engines whatyour pages are about.
I know, you've been working really hard on your website. You've madesure that every pixel is perfect, every menu margin magnificent, andevery title titanic. Unfortunately, it's entirely too easy to make abeautiful website that, well, sucks.
Here are four ways things can go horribly, terribly wrong:
1-Your website isn't findable. Some of the biggest companies in the worldhave websites that aren't well optimized and they still get found. Unfortunately for the rest of us, that isn't an option. This isespecially a problem for gorgeous sites that are all flash and only haveone page for Google or Bing to index, but many new websites don'toptimize page titles or URLs—key places for telling search engines whatyour pages are about.
2- Your website onlydisplays the news about the cool stuff your company has done. Ummmm...that's nice, but if I'm a prospect, I don't care about how cool youthink you are—I care about how you're going to solve my problems. Ifyour website only has navigation about who you are & what you do anda news feed, it sucks.
3- Your website is soslick and cool that people have no idea where to click. It's no secretthat people have short attention spans when they surf the web, so makingyour page so "cool" that you've hidden all obvious navigation is areally good way to increase your bounce rate. If you only have twobuttons, they had better be the best two buttons and serve yourprospects' needs exactly, or they're not going to engage. Even better,though, would be to give your prospects enough options that you canaddress their varying needs, depending on where they are in the researchor buying process.
4-Your websiteautomatically plays sound. Maybe you have an auto-playing video or somefunky background music, but it plays instantly. From a pet peeveperspective, this should really be #1, but it's less of a marketingproblem and more of an annoyance. Your prospects probably don'tsuddenly want a blasting presentation to come out of their computerspeakers while they're sitting in quiet cube farms. They'll quicklyclose the browser tab rather than becoming engaged, filling out leadforms, and eventually buying your product or service.
If you want to "unsuckify" your website, make sure it has the following:
If you want to "unsuckify" your website, make sure it has the following:
- Enough well-optimized pages that people can find you How you're going to solve your prospects' problems
- Clear navigation & calls-to-action
- And for the love of everything, no automatically playing noise or video!
Taking these actions will go a very long way towards making sure your prospects stay on your site, interact with your company, and become customers!
Need more help? Click or call me!
Thank you,
Thomas Ieracitano
229.251.2462
Thomas@Ieracitano.com
http://DigitalCarGuy.com
Can't Make it Here, We'll Take it There!
Website ? want an email like this ? go to http://123BrandMe.com
Thank you,
Thomas Ieracitano
229.251.2462
Thomas@Ieracitano.com
http://DigitalCarGuy.com
Can't Make it Here, We'll Take it There!
Website ? want an email like this ? go to http://123BrandMe.com
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