Posted by Paul Rushing

| Written by Alex Rodrigues |
| Tuesday, 14 June 2011 11:10 |
|
Mobile mania is officially here. It is not the future, it is now. And it's going to dominate how dealerships interact and market to their customers.
Already, 93 percent of the U.S. population has a mobile device, and 40 percent have smart phones or mobile web devices. At some point in 2013, more people will access the internet using a mobile
device than ... |
by Zach Bowman (RSS feed) on May 9th 2011 at 3:31PM

by Aaron Richardson (RSS feed) on May 9th 2011 at 9:29AM

So a woman has stepped onto your lot and is looking to purchase a vehicle. What happens next
and the direction the visit goes is largely determined by how the dealership, specifically the salesperson, engages and influences her experience. Research shows that 45% of women feel apprehensive
and 34% are intimidated when ...